Best viewed in Safari 5.0.2

Mademoiselle Perle

Wednesday, 12 November 2014

Advertising - Branding - Marketing #BusinessTalk


I read an article on Entrepreneur.com written by Peter Gasca, about the difference between  marketing,  advertising and branding. I somehow found it so confusing. I couldn't imagine that new  entrepreneurs  without any business school background would understand. So, call me arrogant, but I  tried to  simplify it:


BRANDING: Image making of your brand including visual identity (logo and imagery), brand message (what  does our brand/business stand for).

> Goal: To create a clear vision of what your brand/company stands for with the ultimate goal  to increase brand awareness and sales or use of your product/service.

> Question to ask yourself: How do you want people to perceive your brand/company?



MARKETING: The way(s) to sell your product/service.

> Goal: To increase brand awareness, sales and /or use of your product/brand.

> Question to ask yourself: How to sell your product/service communicating your brand and    brand message in the most effective way?



ADVERTISING: A tool to brand or market your product/service/brand.

> Goal: To increase brand awareness, and to encourage and increase sales and/or use of  your product/service.

> Question to ask your self: - How do you want people to perceive   your brand/company?(Branding)
                             - How to sell your product/service communicating your brand and                                            brand message in the most effective way? (Marketing)

Let me know if this helped or if it's still too confusing. You can leave a comment below or send me  an email. I'd love to hear from you.

Have a good day!


TATAFORNOW

Friday, 31 October 2014

Happy Halloween! #FridayFlashBack

























If someone knows when this epic picture is taken and by whom, please let me know in the comments section below. Thanks!

TATAFORNOW

Wednesday, 15 October 2014

Monday, 13 October 2014

How to Start your Business? #MondayMusings
















Following an article I read on The Business Woman Media, about starting up a business in 30 days, I  would like to add and share some of my experience and advise being the founder of a young start-up  myself.

Launching a start-up or business in 30 days is only possible if the ground work has been done  properly. And this, as all business owners know, takes much more time than 30 days.

The first questions you need to ask your self are:

1.  What is my experience in the domain I want to launch myself in?

2.  Do I have people in my network who can help me out with:
  • experience
  • network
  • funding

    Many people do underestimate their “network”, thinking of network as in network events, business  cards, and people in suits. However, the fruit vendor you buy your apples from every Wednesday,  who has a brother working in your targeted industry is a valuable person in your network. That  aunt you visited a month, who has a friend working for that company you would like to partner  with, is clearly someone in your (professional) network, who might be of help. What many people  don't realise is that their most valuable network consists of the people they interact with  privately and sometimes even on a daily basis, even if this was in the past. People you went to  school with, your friends, your neighbours, the parents of the friends of your children. All  these people either work or are involved in your community, and they might be of great help them  selves or they might know people they can introduce you to who might be of great help. Never  underestimate your network. And don't be shy to use it. That's what a network is for. Make sure  though, you don't just ask people for favours. Actively interact with your network. Be it on  Facebook or in real life. And make sure to always show gratitude afterwards, even if things  didn't work out the way you wanted them to work out. If for example an acquaintance put you in  touch with someone you thought would be valuable, and he or she wasn't, make sure to send a  thank-you-note anyway. "No man is an island" perfectly reflects how to (not) use and interact  (with) your network. 
3.  After having asked your self the two questions above, map your network.

    List all the people you know and mention their profession and the company they are working for.      Then add valuable people and companies these people know (in a second column next to their          names for example). Check their Linkedin, their Facebook, their Twitter and ask them. Linkedin      is a perfect tool to help you map your network. If you are looking for someone who can put you      in touch with a certain company, type in the company name and see how you're connected. You          might be surprised how broad your network actually is. The next step is to organise all these        people by industry, specifically targeted to your business. But if you have some doctors and        other friends working in the medical field although your business has nothing to do with the        medical field, you should make a medical list anyway. I listed  my network under media –            creatives – legal – finance – fashion – beauty – jewellery – luxury –  cars – technology –          cinema – art – travel - medical - politics - education and charity. People I know who work in        the restaurant or hotel business for example, are listed under travel. My lawyer and tax            advisers are listed under legal, but so are at least twenty former school friends who became        legal advisers them selves or are married to one, and whom I am linked to directly on one or        several social media platforms. Because my work is international orientated and my business          will target a global audience, I also listed my network geographically. This makes it easy to        see whom I know in which  country whenever I need a local referral. 

    Prioritise people on these lists. Try to describe the different stages you need to go through        before launching your business and post launch. Number them, and put these numbers next to the      names in your network lists. Contact these people during the stages in which you might need          them according to the numbers you gave them.

4. Then comes the most time consuming but very exciting phase: writing your business plan.

    The very first question you honestly need to answer whilst writing your business plan is:

"Do people really need my product and service and why?" Many first time business founders forget to   ask them selves this crucial question, and find out the answer when too much time and money has     already been spent.

A business plan normally covers about 7 to 8 main subjects which you need to work out:

    1. Executive Summary
    2. Company Summary (or project description)
    3. Services and Products
    4. Market Analysis Summary
    5. Strategy & Implementation
    6. Management Summary
    7. Financial Plan
    8. Appendix

For those who didn't study business and writing a business plan is a first: there are many websites  today, providing great examples you can draw knowledge from.

Even if you don't need outside funding from a financial institution such as a bank or investors,  for which business plans are commonly used, I highly advise you to write a business plan never the  less. The process of writing a business plan and the research you need to do, to be able to write  one, will force you to think through every possible detail you need to know about your future  business and industry. The reason why business owners who did write a business plan, do succeed  much more often, than those who did not.

I always advise people to start with 3, 4 and 5. Then 6 and 7. What you need to know about 6 to be  able to write the financial plan is how many people you think you need in the different stages of  your company (approximately). Keep in mind that you need a very detailed business plan for in-house  use and one you will modify for each and every individual you will share it with. Do not forget to  include a confidential clause at the bottom of each page. The business plan for external use should  be around 20 pages (18 – 24). This of course doesn't include the Appendix, which you should only  provide on request.

5. Prepare a slideshow which you can use to introduce your project to third parties.

A slide show should preferably consist of 10 slides, and should not exceed 15. Use images and  graphics to illustrate your slideshow and prepare your text, which should not be written on the  slides. Just write down the key points and learn the text that goes with it by heart. Present it as  much as possible to friends and family until you know everything by heart but foremost to train  your self and gain confidence before presenting it to important third parties, such as potential    investors.

6. After having written a business plan and prepared a slide show, you should be able to write a    short pitch. A description of your project and what your business will be about in one or two      sentences.

7. I used the pitch description and some main points and put it in a PDF of six pages, which I      always bring to presentations and give to the potential investor(s). The entire and much more      detailed business plan I only send or handover in the follow up meeting(s) when a possible    partnership might actually be seriously considered.

Those six pages contain the following:
    Page 01:
      
       I. Mission (that's your one or two sentence pitch)
      II. Project Description
     III. Revenue Stream(s)
      IV. Market Place

    Page 02:

       V. Technical Innovations
      VI. Business Structure
     VII. Exit Strategy

    And then three pages of financial information:

    Page 03:

     IIX. Revenue Projections (per revenue stream) year 01 - 03/05
      IX. Operating Expenses year 01 - 03/05
       X. Income Projections (including a mini graphic)

    Page 04:

      XI. Income Statement

    Page 05:

     XII. Projecting Cash Flow (Operating Activities)

    Page 06:

    XIII. Projected Balance Sheet

If you are still working as an employee and you are afraid of launching your business without a  steady income, I recommend to work out these seven things, in your spare time. You can work on  these during the evenings and the weekends (and holidays). It will take more time, but you will  avoid the stress of whether or not being able to pay your monthly expenses. Which can be stressful  from time to time.

Furthermore, if your business idea is highly confidential, draw up a NDA. You can find them online.  Have your lawyer or a befriended lawyer look at it, modify where necessary and have people sign it  before going into detail with them. That includes your friends and family.

If you are planning to launch your business with a friend, family member or acquaintance, work on  this together.

And while we are on the subject: make sure that you only associate with people who can do the job.  If the person you want to work with, has no significant track record professionally, look at what  he or she did in his or her community. What's the person's reputation? If a parent, what are the  children like? Believe me, the answers to these questions will show later on, how things might or  might not work out between you. Look for warnings such as unhappy children, unhealthy marriages and  relationships with friends and with people within the community. Does the person have long and  stable friendships? A divorce for example, is something that involves two people (at least), if the  process is a dramatic and a time consuming one, it might be a sign that the person you consider to  become your business partner, might not be a solution focused person, or worse, he or she might  even be a drama queen. If the children are performing bad in school, are unhappy and/or not very  sociable, your future business partner might not be a hands-on manager. Because raising children,  especially successful children is a managing job. Take time to find the right partner to associate  your self with. And again, you can do all of this in your spare time, while still having an income  from a steady job.

If you've covered all of the above, you are ready to take the next steps: registering your business  (don't do this without consulting a lawyer and a tax adviser first), printing business cards,  finding customers, getting funding, and so forth.

Starting a business is extremely exciting, but realise it is a marathon. You need to have a thick  skin to get through all the stages to actually enjoy what you dreamt of: a flourishing business. Be  prepared for failures, because there will be many. Be prepared to be disappointed or worse to be  let down by the people you didn't expect it from, because yes, this also might or will happen. Be  prepared to sleepless nights and getting into situations you didn't prepare for. Both positive and  negative. Be prepared.

If you are prepared to all this, and you don't take anything too personally, if you surround your  self with a bunch of really encouraging friends, family members, and business owners, if you are  willing to improve your self, to learn, to adapt and to listen to the people around you, you might  actually have a chance to succeed.

Best of luck! 

 And... Watch this space! My business, the most digitally advanced multi media platform for and in  the high end fashion and luxury industry will soon be launched, and I am truly looking forward to  sharing it with you.

TATAFORNOW

P.S. Let me know if you have something to add or if you want to share your experiences. I would  love to hear about them.

Monday, 15 September 2014

Haute Couture vs Cheap High Street Fashion....

Following today's news about Jean-Paul Gaultier leaving his ready-to-wear brand for what it is (or  what it actually wasn't), to be able to fully concentrate on his Haute Couture collections and his  perfumes, the debate about whether Haute Couture is still relevant today, and the destructive  consequences on and of the fashion industry that expects designers to come up with at least four  cheap and affordable collections per year, starts anew.

 A decade ago I wrote an article about this: "Just how far will Haute Couture fall?"
                                                                                                   The global women's clothing industry is expected to exceed $621 billion in 2014, marking a 12%  increase in five years, making fashion the second biggest industry after the food industry world    wide. And therefore putting marketeers into place where there should not. 

Multiple collections a year, copying, repeating, having marketeers tell designers how to design and  what to design. The industry broke and will continue to break bright and creative minds like 
Alexander McQueen and John GallianoDesigners who like me, went to prestigious international art schools  hoping that they would live their dream in Paris one day, creating fairy tales and magic.  

Shouldn't we all be a little bit less greedy maybe? And dare to dream a little bit more? Wouldn't    the world look much lovelier if we chose quality over quantity. Beautiful complicated, dramatic,    time consuming, made by hand dresses over cheap polyester high street dresses that can be thrown    into the bin after one month?...

Because really, what would the world be without fairy tales and magic?


TATAFORNOW

P.S. To remind you of how wonderful Haute Couture actually is, see below the mesmerizing Couture shoot by Annie Leibovitz for the December 
2003 VOGUE issue, starring the lovely Natalia Vodianova as Alice in Wonderland. If pictures like this could have been taken in 1865, I am sure,      this was how Charles Lutwidge Dodgson (Lewis Carroll) would have imagined the star of his novel to be dressed. 

In Haute Couture that is...















Friday, 23 August 2013

Are you ready for La Grande Rentrée?


The summer holidays are almost over...                                                           
#LaRentrée #ExcitingStartUp #DetailsSoon                                                                                                                   
TATAFORNOW

Tuesday, 28 May 2013

Stay Humble & Be Thankful #TuesdayTip


 There is nothing better than having the right people around you who help you make your dreams come
 true. With the input of an amazing team I'm currently putting together, but foremost with the  incredible assistance of my business partner and co-founder of my start-up, Miss B. I'm so excited  that we will be launching an amazing platform for the luxury industry in 2014. I can't talk  details,  but I can tell you, that it will be amazing. Really amazing.

 TATAFORNOW

Tuesday, 30 April 2013

Long Live the King!


Former Queen Beatrix of the Netherlands and                                                                                 
Little King William Alexander #Homeland                                                                                                                               
TATAFORNOW♥                                                                                

Saturday, 30 March 2013

Snugly Spring #SaturdayShoppingSpree


 
CELINE SS2013
Spring, in a deep male voice: "I am Winter" 
CELINE sandals, in a high pitched feminine voice: "I am a fur coat" 
Okay, so the first week of spring was not what we expected. It's still fur coat weather... 
So why not buying those fur lined Birkenstock style CELINE sandals? Like this year's spring they 
are completely suffering of identity crisis. Clearly spring is light and blossomy and feminine, 
and those sandals are much more macho male and sturdy than that high pitched voice they try to 
sell themselves self with... and they are so ugly, that they're pretty again (the full circle 
theory)... Makes sense?

TATAFORNOW


Thursday, 28 March 2013

Liza & Mikhail #ThrowBackThursday

 
Mikhail Baryshnikov and Liza Minnelli during the rehearsal of their tv special (1980)

TATAFORNOW

Thursday, 21 March 2013

Once Upon Another Time #ThrowBackThursday































                                                                                                               
    A picture from the story "Once Upon Another Time" I styled for 34 Magazine, 
    shot by Taka Mayumi back in 2006, when the magazine still existed (and for which 
    I was the fashion director).

  TATAFORNOW

Tuesday, 19 March 2013

Just Do It! #TuesdayTip






















     Lisa Fonssagrives in a Lucien Lelong dress on the Eiffeltower by Erwin Blumenfeld for VOGUE Paris, 1939

  I did. I moved to Paris...

  TATAFORNOW

Tuesday, 12 March 2013

About Elegance #TuesdayTip

  Elegance does not consist in putting on a new dress. 
   Coco Chanel

 Coco Chanel at her house
 "La Pausa" in the French Riviera 
 with her dog Gigot, 1930

  TATAFORNOW

Thursday, 7 March 2013

It's a wrap! #ThrowBackThursday




ALEXANDER MCQUEEN FW2006 - "Widows of Culloden"

  It's a wrap! Four cities, five weeks jammed packed with fashion shows. But none of them really       stood out... Where did the days of marvelous shows and collections go?...

 TATAFORNOW

Tuesday, 26 February 2013

Audrey Believed #TuesdayTip

 
Audrey Hepburn shot by Mark Shaw during the filming of Sabrina in L.A., 1953

“I believe in manicures. I believe in overdressing. I believe in primping at leisure and wearing
lipstick. I believe in pink. I believe happy girls are the prettiest girls. I believe that  tomorrow is another day, and... I believe in miracles.” Audrey Hepburn

TATAFORNOW

Monday, 25 February 2013

Keep Calm & Think Pink #MondayMorningMusings


"...and the Oscar goes to... Jennifer Lawrence!" Applause. Imagine you're Jennifer, you're happily and proudly walking to the stage to accept your Oscar, excited but foremost relieved. Relieved that this time, you're wearing a one piece gown to avoid your dress ripping up while on your way to accept your award - remember the SAG Awards? - and then... you fall. Flat on your face! I mean... Speaking of being clumsy, this could be me. Well, not that I'm *that* photogenic when I fall flat on my face - look at this picture, her perfect straight back and shoulders, the way the Dior dress pleats around her - No, I would probably be smashed all over the picture, with one leg in the air, something like that. You want me to give you some examples? Okay then. So, I go out for dinner with some fashion heavy weights, some designers and a stylist, one of the designers being Ricardo Tisci - just so you get the picture of the actual weight - I go to the powder room, come back, and bang! I walk straight into the terrace glass door. Next to our table. I banged my head so hard, I thought I was going to faint. "Are you okay?" "Oh, yes, don't pay attention to me, I'm fine, I'm good, no worries. " *Wispers* this-happens-to-me all the time. Or that time I was late for a Vuitton show, and my Fendi heel got stuck in the Louvre court yard, and it actually broke - try being elegant on one and a half heel, acting as if all is fine. I dare you - Or that time when I just came out of a Giambattista Valli show at Trocadero, and Bill Cunningham wanted to take a picture of me, when I was wearing a stunning cream colored cape. It was pouring rain so I was holding a big black umbrella. I was so excited that he wanted to shoot me - I mean, imagine me and my cape on the style pages of the New York Times! - But guess what happened..... A sudden wind flaw took my umbrella by surprise, so me and my umbrella ended up 5 meters out of Mr Cunningham's sight... Seriously, the list of me and my fabulous-fashion-moments-wrecked-by-clumsiness-or-crazy-accidents is endless... So, when I watched Jennifer falling just before she was about to fetch her Oscar last night, I just really felt for her... But then again, she went home with an Oscar... unlike me. I always go home with bruises, headaches, broken heels and umbrellas.

Anyway, congratulations Jennifer! One day you will manage to be flawless.

That's what I keep telling myself.

TATAFORNOW

Sunday, 24 February 2013

Marianne #SundayInspiration


Dundas mentioned Anita Pallenberg, Angie Bowie & Britt Ekland as style references 
for his latest collection for Pucci. He clearly forgot to mention Marianne Faithfull 
in her younger years though...

 
EMILIO PUCCI FW2013        Marianne Faithfull & Mick Jagger

 
Marianne Faithfull             EMILIO PUCCI FW2013

EMILIO PUCCI FW2013        Marianne Faithfull
 
 Marianne Faithfull        EMILIO PUCCI FW2013

 TATAFORNOW

Sunday, 17 February 2013

My World #SundayInspiration


 
Come join me on Instagram @ instagram.com/mlleperle
TATAFORNOW♥                                                                                                                                

Saturday, 16 February 2013

Run! #SaturdayShoppingSpree


                                                                                       
 BALENCIAGA SS2013




                                                                                                     
  Everyone seems to be trying to getting their hands on the last BALENCIAGA's by Nicolas Ghesquière.


  TATAFORNOW

Thursday, 14 February 2013

Lady in Red - Happy Valentine's Day #ThrowBackThursday

   
















 Oscar de la Renta FW2013     Diane Von Furstenberg FW2013  JASON WU FW2013


 i carry your heart with me

 i carry your heart with me(i carry it in
 my heart)i am never without it(anywhere
 i go you go, my dear;and whatever is done
 by only me is your doing,my darling)
                                                     
 i fear
 no fate(for you are my fate,my sweet)i want
 no world(for beautiful you are my world,my true)
 and it's you are whatever a moon has always meant
 and whatever a sun will always sing is you

 here is the deepest secret nobody knows
 (here is the root of the root and the bud of the bud
 and the sky of the sky of a tree called life;which grows
 higher than soul can hope or mind can hide)
 and this is the wonder that's keeping the stars apart

 i carry your heart with me(i carry it in my heart)

 e.e. cummings

 TATAFORNOW

Sunday, 10 February 2013

La Grace #SundayInspiration






















                                                                                        
And? Did you finish it yet? Did you like it?

TATAFORNOW

Saturday, 9 February 2013

Fluffy Flip Flops #SaturdayShoppingSpree


 
What about these fluffy embellished CELINE flip flops for upcoming spring summer. 
Would you wear these?

TATAFORNOW


Friday, 8 February 2013

Like an Angel... #FF


 Francesco Cominelli, picture by Tommy Ton for Jakandjil.com

TATAFORNOW

Thursday, 7 February 2013

Paying Dues #ThrowbackThursday


Last week I finally watched all the episodes of "Kell on Earth" - I know, late - And it so brought me back to Memory Lane circa 1997/1998, to my first baby steps in the international fashion industry as an intern, and assistant at L'OFFICIEL Paris. I remember all the assignments in French - most of the time I was lost in translation - the running around before, at and after shoots, the having to call press agencies, and not having a clue what I was asking for. In French. But also the first time I met Karl Lagerfeld and shaked his hand after a summer presentation - he was still fat and still hidden behind his hand fan... I have fond memories of that period. Clearly because I'm not an assistant anymore. Ha!




This was one of my first assistant jobs on location, how exciting! Uhm yes, *the idea* was exciting. But after arriving at Touquet, the first stressful moment started when I had to iron all the pieces, including the delicate ones (think layers of voile and big names). I was terrified that I would burn one, some, or all the pieces! The next day, after the clothes survived my craftsmanship, we were on our way to the beach with the Editions Jalou van, and of course the van couldn't go where the photographer wanted to shoot.... No worries. That's were an assistant comes in handy. And that assistant, was me alright. So, the moment the photographer found the "perfect spot" - 2 km away from the van, yes - I had to run back to the van to pick up the right dress for the right picture. Run back to the shoot. Through the dunes and the beach sand. Four kilometers that's right. With heavy, layered, crazy expensive dresses on my tiny arm. And as an assistant you're never fast enough. Ever. So I had. To. Run. Like literally run, to avoid screaming stylists, complaining models and the likes. Oh yes, those days as an assistant stylist...

TATAFORNOW

Wednesday, 6 February 2013

1960's Nostalgia #WonderfulWindowWednesday

                                                                                                                                                                                   
One of this week's windows at COLETTE, displaying Courreges sunglasses.
                                                                                                                                                      
TATAFORNOW


Tuesday, 5 February 2013

Remember girls! #TuesdayTip



"It's not money that makes you well dressed. It's understanding." CHRISTIAN DIOR
TATAFORNOW