of her website http://bit.ly/rfG61r with lots of new options,
and it looks quite good. Especially its home page with Nathalia Vodianova
starring in the FW2011 ad campaign. Amazing pics by Mert & Marcus...
I mean, regardless your body type, don't you just want that chunky knit,
and that see-through body hugging dress? I do!
The other day I had an interesting discussion, with Roman Hänsler, one of the co-founders of
aka-aki.com and he showed me an amazing example of a blog of a German food brand, where over 30
employees, blog about the brand and the food industry in general. Employees blogging about the brand they work for, giving honest opinions.
This is what tomorrow's marketing landscape will look like, and if you don't get that as a brand, you will be missing out on major opportunities in the near future.
Internet with all the information it provides and the many social network platforms gave people a voice. Today's customers are less faithful, and it's harder to create long term relationships with them because of the extensive variety of choice. As a brand you need to truly engage with your customers. It's not just opening a fan page on Facebook, and blurting out tweets without triggering any interaction. It's not solely about showing the customers what you want to show them, but about listening to what your customers think of your brand (*that*'s where the cheap factor of using social network platforms comes in: exit over-expensive marketing research).
All those social media workshops where they teach companies how to open a Facebook page and how to Twitter, but where they always seem to forget to teach the most important thing: how to interact with (potential) customers.
What do you think of most of the luxury fashion brand websites? Do you think they are welcoming and giving you enough space to interact? Which websites do you think, truly stand out?