Italian Vogue - July 1988
*In France "La Rentrée", the beginning of September,
is the start of the new school year (and for many French,
work year). It's a big fuss, much more than January 1.
TATAFORNOW♥
Monday, 29 August 2011
My Rentrée* Style Mood #1
Italian Vogue - July 1988
*In France "La Rentrée", the beginning of September,
is the start of the new school year (and for many French,
work year). It's a big fuss, much more than January 1.
TATAFORNOW♥
Saturday, 27 August 2011
Friday, 26 August 2011
My Last-Days-of-Summer Mood #5
From left to right: Estelle Lefébure,Karen Alexander,
Rachel Williams, Linda Evangelista, Tatjana Patitz,
Christy Turlington
TATAFORNOW♥
Thursday, 25 August 2011
Wednesday, 24 August 2011
Monday, 22 August 2011
My-Last-Days-of-Summer Mood
Remember these amazing pictures of Lara Stone, shot by Mario Sorrenti for the May issue of VOGUE Paris, back in 2008? Timeless silky soft white basics for those last lingering summer days....
Enjoy those days, before it's time for our winter looks again...
TATAFORNOW♥
Sunday, 21 August 2011
Saturday, 20 August 2011
Friday, 19 August 2011
Thursday, 18 August 2011
Beaming BB
Alain Delon & Brigitte Bardot
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Wednesday, 17 August 2011
Tuesday, 16 August 2011
Iconic Couples - 1
It's Madonna's Birthday today and Sean's tomorrow: Happy Birthday!
See for more pictures of this iconic couple during their turbulent relationship http://on.fb.me/qHOuuE
TATAFORNOW♥
Monday, 15 August 2011
Saturday, 13 August 2011
Friday, 12 August 2011
La Kate
One of my favorite Kate Moss covers for VOGUE Paris
Curious what my other favorite covers are http://on.fb.me/qdRcvn
TATAFORNOW♥
Thursday, 11 August 2011
Monday, 8 August 2011
Sunday, 7 August 2011
Sunday Day Dream
The weather predictions won't stop me from day dreaming
of a perfect blue sea.
of a perfect blue sea.
TATAFORNOW♥
Saturday, 6 August 2011
Luxury Brands in today's Digital Era
I twittered it last week: Stella McCartney launched the new version
of her website http://bit.ly/rfG61r with lots of new options,
and it looks quite good. Especially its home page with Nathalia Vodianova
starring in the FW2011 ad campaign. Amazing pics by Mert & Marcus...
I mean, regardless your body type, don't you just want that chunky knit,
and that see-through body hugging dress? I do!
It amazes me, that brand's like Stella's, which belongs to the Gucci Group, a subsidiary of PPR, still don't get today's digital channels and the changing marketing environment which goes with it. Marketing a brand today isn't a one-way traffic system anymore like it used to be. It's about creating a true relationship with (potential) customers, giving them a voice, a platform.
The other day I had an interesting discussion, with Roman Hänsler, one of the co-founders of
aka-aki.com and he showed me an amazing example of a blog of a German food brand, where over 30
employees, blog about the brand and the food industry in general. Employees blogging about the brand they work for, giving honest opinions.
This is what tomorrow's marketing landscape will look like, and if you don't get that as a brand, you will be missing out on major opportunities in the near future.
Internet with all the information it provides and the many social network platforms gave people a voice. Today's customers are less faithful, and it's harder to create long term relationships with them because of the extensive variety of choice. As a brand you need to truly engage with your customers. It's not just opening a fan page on Facebook, and blurting out tweets without triggering any interaction. It's not solely about showing the customers what you want to show them, but about listening to what your customers think of your brand (*that*'s where the cheap factor of using social network platforms comes in: exit over-expensive marketing research).
All those social media workshops where they teach companies how to open a Facebook page and how to Twitter, but where they always seem to forget to teach the most important thing: how to interact with (potential) customers.
What do you think of most of the luxury fashion brand websites? Do you think they are welcoming and giving you enough space to interact? Which websites do you think, truly stand out?
of her website http://bit.ly/rfG61r with lots of new options,
and it looks quite good. Especially its home page with Nathalia Vodianova
starring in the FW2011 ad campaign. Amazing pics by Mert & Marcus...
I mean, regardless your body type, don't you just want that chunky knit,
and that see-through body hugging dress? I do!
STELLA MC CARTNEY FW2011 by Mert & Marcus
Anyway, back to that website; what I don't understand, is that they launch this super duper website, but there is no space for interaction with STELLA MC CARTNEY fans and enthusiasts, no blog (don't count the Photo and Flicker area), no tweet updates, no Facebook fan page link, no like buttons, nothing.
The other day I had an interesting discussion, with Roman Hänsler, one of the co-founders of
aka-aki.com and he showed me an amazing example of a blog of a German food brand, where over 30
employees, blog about the brand and the food industry in general. Employees blogging about the brand they work for, giving honest opinions.
This is what tomorrow's marketing landscape will look like, and if you don't get that as a brand, you will be missing out on major opportunities in the near future.
Internet with all the information it provides and the many social network platforms gave people a voice. Today's customers are less faithful, and it's harder to create long term relationships with them because of the extensive variety of choice. As a brand you need to truly engage with your customers. It's not just opening a fan page on Facebook, and blurting out tweets without triggering any interaction. It's not solely about showing the customers what you want to show them, but about listening to what your customers think of your brand (*that*'s where the cheap factor of using social network platforms comes in: exit over-expensive marketing research).
All those social media workshops where they teach companies how to open a Facebook page and how to Twitter, but where they always seem to forget to teach the most important thing: how to interact with (potential) customers.
What do you think of most of the luxury fashion brand websites? Do you think they are welcoming and giving you enough space to interact? Which websites do you think, truly stand out?
TATAFORNOW♥
Thursday, 4 August 2011
Beautiful Beach Babe
"...she will cleanse me in great waters, and with bitter herbs make me whole."
from De Profundis by Oscar Wilde
from De Profundis by Oscar Wilde
Marilyn Monroe at Toby Beach, in 1949, photographed by Andre de Dienes
TATAFORNOW♥
Tuesday, 2 August 2011
Another summer day in Paris...
Time for something light and airy to wear...
JANE BIRKIN in Paris
TATAFORNOW♥
Monday, 1 August 2011
The sun is shining!
I stumbled upon this fab picture of actress
Dorothy Sebastian (1903-1957)
from the heady days of her career in the 1920's.
Dorothy Sebastian (1903-1957)
from the heady days of her career in the 1920's.
Rings a bell, doesn't it? .... PRADA SS2011 anyone? Now you know, where Miuccia's inspiration came from, throwing in that sombrero...
PRADA SS2011
TATAFORNOW♥
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